Charities need to be prepared for their potential and existing beneficiaries to be looking for causes relevant to their personal situation and interests. This requires not just keeping communication with the users but most importantly supplying the right information at the right time. Personalisation is a crucial tool for charities to engage with their audiences and build trustworthy relationships ensuring higher donors' involvement and contribution.
Get to know your donors with CAMEO. Build your user profiles through tracking the user behavior on your website. CAMEO will allow you to deliver personalised, 1:1 marketing experiences for every user segment, enabling you to engage with your audience, show relevant content, design and ultimately provide the best recommendations and user experience.
With Cameo you can:
Recognise visitors on your website, this allows you to respond real time and show relevant content.
Track the content, categories or ads a visitor engages with. Monitor which items he spent the most time and what the visitor is looking to accomplish during each visit and over time in order to personalise your financial services website.
Engage with visitors "in the moment" with relevant messages, offers, recommendations and related content triggered by their (lack of) actions and intent.
When someone lands on your site and views several products or comes from a Facebook or Google ad, or from an email campaign, continue the conversation with related content the moment they arrive and on subsequent visits.
MORPH the navigation menu so the visitor can quickly access information that is relevant to that visitor.
Conduct A/B or multivariable testing of different Morph configurations.
Connect your CRM, marketing automation and other systems so valuable customer intelligence - maintained outside Cameo - can be used to deliver real-time personalised experiences.
De-Anonymise visitors and use data to understand unknowns. Bridge offline and online user data and ultimately find out what users want.